Post by sumiseo558899 on Nov 3, 2024 4:58:18 GMT -5
In order for a website to be visible in search results, attract an audience and fulfill the owner’s goal, it is necessary to take many SEO optimization steps.
TemplateMonster SEO Case - Examples of Automatic Search for SEO Errors
Of course, the first step is an SEO audit, the main goal of which is to find all technical SEO errors. This applies to every site: from a small one-page site to a large online store. After all, even minimal errors in keywords and meta tags can hinder the growth of target traffic. Also, without tracking changes, you risk losing existing traffic, especially after updating the site on production.
The Plerdy SEO Checker tool automatically checks keywords, meta tags (including Title and Description), provides recommendations on missed keywords, and shows the history of changes. In fact, it is very difficult to conduct a daily analysis of important SEO metrics - especially when there are 100+ thousand pages on the site. Plerdy clearly shows how you can significantly save time.
Examples of automatic search for SEO errors
We conducted a test audit content writing service
of the online store of web templates TemplateMonster using SEO Checker. The script works only on pages that visitors interact with - there is no load on the site at all, since the data is not collected by scanning.
You can see the results. In our example, the following information was obtained:
No errors found in 16,404 pages.
1,605 pages require attention.
The script found critical errors on 2,498 pages.
At the same time, we take into account that SEO Checker from Plerdy collects information separately for the PC version and the mobile version of the site. This is important, since the versions may differ in HTML and semantics, which are indexed by Google.
A Brief Introduction to TemplateMonster Website Analysis
First, you need to consider the critical SEO errors that SEO Checker finds on mobile devices. This is because Google is not yet done moving websites to mobile-first indexing.
The mobile site had 1,967 error-free pages; the service suggested paying attention to 138. Critical errors were found on 304 pages.
Sorting options allow you to highlight specific issues on a website. For example, the number of H1 headings was incorrect in 8 cases. Looking through the report, we found that SEO Checker shows two such headings - such tags were indeed found in the page code. Since the errors are identical on all the highlighted pages, the typo crept into the template. By correcting it, you can remove the comments.
Next, let's move on to the most numerous group of errors - page description. The Plerdy product found 293 situations in which, according to the report, Description is simply missing. Such pages are poorly indexed. To fix the problem, simply fill in the description or generate it based on a template, focusing on the limit of 170 characters with spaces.
Finally, let's look at 25 critical errors that the tool marked as H1 Content. The main complaint was the absence or incompleteness of the corresponding tag. But at the same time, all the pages were most likely deleted - and when you go to them, they give a "404" error. Or they are simply closed from indexing by search robots.
Considering that the pages are not used and, as a result, do not affect the SEO optimization of the site, nothing needs to be changed. But in order not to see errors, we closed them from indexing by the verification algorithm through the “SEO settings” section. Thus, we solved all critical tasks and thus showed an excellent SEO verification result.
Additionally, when determining the website page traffic, we found that users most often open blog articles. At the same time, product categories are viewed much less often. Therefore, they should be analyzed. Let's start with the top categories:
WordPress themes.
Free web templates page.
Data visualization web templates
These are the pages with the highest customer traffic. A detailed analysis will help you figure out how to quickly find SEO errors and save time.
WordPress themes
To see the statistics for the WordPress theme page, you should select it from the filter list on the SEO analysis tab. The results show that there are some comments on the optimization of the desktop version.
Moreover, there are no errors at all in the mobile version.
The desktop version has comments on the H1 heading, which changes automatically when new templates are added to the category, so the error is not considered critical. The analysis of the semantic core of both versions did not reveal any significant errors. The top words meet the requirements for the category.
Free web templates page
The third, most popular category – Free web templates page, showed poor optimization results for both versions:
The Plerdy SEO Checker tool highlighted a critical error due to the absence of a description tag and a page description in general.
The H1 change was also highlighted – in our case, it is not critical, but there are additional words Welcome to Templatemonster. This does not strengthen the request, but only increases the number of characters in the title. It is better to reduce the volume by 50 characters, creating a title like “361 Free web templates”.
The semantic core showed excellent results based on the results of the checks. There is no excess of recommended values, all important keys are used – no adjustments are required. But in both versions the keyword “cms” was written with the first Cyrillic letter, which must be corrected for correct indexing.
Data visualization web templates
Finally, let's analyze the Data visualization web templates page, which has no organic traffic at all. The PC version does not contain the description tag, which needs to be added. It also requires correcting the Title with the addition of the service name. After semantic analysis, the reason for the lack of traffic becomes clearer - the main key query Data visualization is simply not in the Title and H1.